Hi, I'm Ivy
A Market Data Analyst| Data Scientist
Seeking an exhilarating data analytics and sciences challenge!
Do you have a data puzzle that needs unraveling?
Are you eager to push the boundaries of analytical exploration?
Look no further!
I'm on the hunt for an extraordinary data analytics and sciences challenge that will ignite my passion for uncovering hidden patterns and unlocking valuable insights.
Let's embark on a thrilling journey together and unleash the full potential of your data. Don't hesitate, let's dive into this adventure today!
My skills
Experience
College Digital Marketing Teacher
FPT Education
June 2021 - Dec 2021
Taught courses in HTML website, VBA in Excel, Excel Fundamental, CSS fundamental, Digital marketing, SEO and SEM, Content Marketing, Website development,
Public Relation, Mobile Marketing, Email Marketing, Ai for logo, Design with Photoshop.
Responsibilities:
- Prepared course materials
- Coached & delivered course content
- Trained digital marketing skillset
Highlight:
- Great job in training Excel and digital marketing tools
- Coached 6 classes with over 300 students
- Maintained and encouraged vocational events
Marketing Manager
Fillplas Company Ltd
2019 – 2021
Plastic & Chemicals industry
What did I do?
- Collaborated with the sales, purchasing, R&D, and HR departments to implement an internal tool (using VBA) for optimizing supply chain management, resulting in a 35% increase in data processing efficiency.
- Led multi-channel marketing campaigns (email, digital tools, paid media, PR, events, and sales enablement) and developed a marketing plan to generate leads in specific areas.
- Initiated marketing campaigns in Vietnam (2), China (5), Southern Asia (1), and Germany (1) that boosted sales revenue by nearly 60% in 2020.
- Established a marketing department with 5 divisions, ranking primary keywords of the industry in the Top 1 of Google Vietnam within 5 months.
Marketing Administrator
European Plastic Company
2017 – 2019
Plastic & Chemicals industry
What did I do?
- Conducted exploratory data analysis to identify customer behavior trends and patterns and developed marketing campaign recommendations based on customer segmentation analysis.
Communicated insights to stakeholders through presentations and reports and executed email marketing campaigns and penetration strategies in specific regions (the EU, China, India, Vietnam, and Southern Asia).
Worked with the Alibaba team to understand client needs and demands, resulting in 357 B2B orders from the platform.
Implemented broad email marketing campaigns with over 7,000 active emails and a 2.3% conversion rate.
Website Developer
Eastern Digital
2015 – 2017
Digital Marketing Industry
What did I do?
- Designed, built, and maintained websites with SEO compatibility to maximize commercial use.
Generated WordPress themes and plugins, providing training to the rest of the team.
Quality Checker
A.C. Nielsen
2014
Marketing Research Industry
What did I do?
- Responsible for checking data quality using Excel and SPSS and coordinating with other teams (PepsiCo and Coca-Cola) to resolve quality issues.
Successfully tested over 2,000,000 observations in 2 months.
Portfolio
PUBLICATIONS
Book Title: Intelligent Systems Modeling and Simulation II
| By Springer Publishing
| eBook ISBN 978-3-031-04028-3
| Print ISBN 978-3-031-04027-6
Chapter 38: The full process in modeling and quantitative methods by using SPSS
Chapter 39: The evaluation of marketers on digital platforms for organizations
Chapter 40: Quantitative methodology: applied modeling by using AMOS
Chapter 41: Understanding and applying STATA in quantitative research and in forecast trend
Education
82.50/100(2021 - April 2023) Big Data Analytics M.SC.
At Trent University
82.50/100
Relevant subjects: Data Visualization; Data Mining; Statistical Aspects Modelling; Databases; Data Science With Python; Modelling; Data Analytics With R; Info Literacy & Data Science; Big Data Research.(2019 - 2021) Master degree of Marketing Studies and Actions
At Université de Nantes
16.79/20
Relevant subjects: Qualitative research; Processing quantitative research data; Market research; Semiotics; Data analysis; Analyzing text data; Questionnaire development; sampling and collection; Sales forecast and panel research; Marketing of services; Marketing purchases and marketing retail; Operational marketing and social networking; Market segmentation; Marketing project management.(2011 - 2016)Bachelor of Business Administration – Marketing
At FPT University
8.03/10
Relevant subjects: Statistics and data processing; Excel programming; Informatics; Applied Graphic Design; Management Information System; Business communication; Working in group; Business ethics; E-commerce; Monetary economics and global economy; Corporate finance; Consumer behavior; Negotiation.